FotoFuse takes it from there, handling the automation, financial transactions, production, shipping and handling directly from its offices. The customer then visits the retailers’ website where they can upload their digital images and order their photo gifts. Retailers simply make their customers aware of the photo gifting option through store signage, catalog, or online offerings. “The sole task of the retailer is to promote the photo gift service to their customers,” states Curtin. We handle everything once an order is placed online,” explains Ruairi Curtin, founder of FotoFuse. It involves applying personal digital photographic images to merchandise such as mugs, mouse pads, and t-shirts. “Photo gifting is a relatively new phenomenon that is the ultimate in personalization. There is minimal software investment, no stock investment, no product returns, automated sales reporting systems, and virtually no risk on behalf of the retailer. Everything is automated and fulfilled on behalf of the retailer. Fotofuse provides retailers with a ‘ready-to-go’ system via its online technology. FotoFuse worked with OverCoffee Productions, a leading Web design and integration firm serving the gift, home accents and toy industries, to develop the technology. FotoFuse Helps Retailers Step into the FutureįotoFuse, an online photo gifting provider for retailers, catalogs and Web-based businesses, recently introduced its personalization technology and drop shipping services to retailers with help from OverCoffee Productions.
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